Ben Rice x
Ben's Original™:
A partnership
with purpose
Ben’s Original™ Rice and Ben Rice Team Up to Help End Childhood Hunger
What happens when a baseball player named Ben Rice and a beloved rice brand named Ben’s Original™ decide to team up? A partnership that’s a grand slam of flavor and purpose. In a collaboration that could have been written in the stars (not to mention on a jersey), professional baseball player Ben Rice is joining forces with Ben’s Original™, a brand proudly part of Mars. Together with No Kid Hungry, they are turning a perfect name match into a shared mission to make food tasty, healthy food more accessible to more people and help combat childhood hunger all season long.
What started as a coincidence quickly became an opportunity to create meaningful impact. Childhood hunger continues to impact millions of families across the country, with many kids relying on schools and community programs for consistent meals.
To kick start the effort, the partnership will help provide access to up to 22,000 meals* for kids facing food insecurity through No Kid Hungry, inspired by the number 22 on Ben Rice’s jersey. It marks the start of a shared commitment that will continue throughout the season, connecting his presence on the field to a broader mission off the field by helping more kids access the meals they need.
“When your name is already built into the partnership, the only thing left to do is swing for the fences,” said Ben Rice. “Ben’s Original™ has built a great legacy, and I'm excited to be part of that while helping more kids and families access the meals they need.”
A Winning Mix of Flavor and Fandom
For more than 70 years, Ben’s Original™ brand has helped make mealtimes easier with quick, convenient dishes that are tasty, accessible, and healthy. Today, the Ben’s Original™ portfolio spans Single Serve Cups, Street Food Ready Meals and Ready Rice – each packed with bold flavors and designed to make every meal a homerun. Now, the brand is stepping into culture in a new way, bridging America’s pastime with everyday mealtime.
“When we saw Ben Rice step up to the plate, we knew we had a fantastic opportunity,” said Matt Graham, VP of Growth and Digital Demand, Mars Food & Nutrition. “This partnership goes beyond a fun name connection. It’s about using the moment to expand access to meals for kids and continuing to deliver the tasty, healthy, convenient options families love. Together, we’re turning awareness into action.”
Follow Along to See What’s Next This Season
To learn more about the Ben’s Original™ and Ben Rice partnership and how the dynamic duo are helping to end childhood hunger with No Kid Hungry, visit BensOriginal.com and follow the brand on Instagram, Facebook, and TikTok.